|Title||The Best Times|
|Campaign||The best times|
|Advertiser||Dubai Shopping Festival|
|Date of First Broadcast/Publication|
|Business Sector||Trade Shows, Events & Festivals|
|Tagline||Dubai at its best|
|Story|| The Dubai Shopping Festival kicks off on January 3rd 2013 and the festival has just launched a new distinct and powerful film for the event.|
The film was directed by Melanie Bridge who is well known for her visually rich and innovative spots. Melanie worked with Dubai based agency TBWA/RAAD and production company City Films to create this emotional and visually pleasing film.
The film takes viewers on a journey of Dubai in a way that has never been explored before. Says Melanie Bridge “I always go crazy taking photos when I land in a new country as everything seems so beautiful and different, yet after a while your eyes can become jaded and you stop seeing the beauty. So I made a conscious choice to build the ad around all the things I found amazing in those first couple of days - the fresh perspective of a New Zealand girl straight off the plane. People in Dubai were surprised by the ad, it reawakened the beauty of Dubai for them too”.
|Media Type||Television & Cinema|
|Production Company Producer||Claire Davidson|
|Production Company Producer||Joyce Hadife|
|Director of Photography (DOP)||Danny Rhulmann|
|Agency Producer||Jessica Abi Nassif|
|Agency Producer||Rouba Asmar|
|Associate Creative Director||Bassam Doss|
|Associate Creative Director||Deger Ozkan Cotelioglu|
|Associate Creative Director||Associate Creative Director: Guido Pecego|
|Executive Creative Director||Martin Lever|
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