Becky Chidester is Founder & President of Wunderman’s Global Health Group and an officer of WPP’s Healthcare Communications Network. Uniting specialists in digital and data from the world’s largest direct marketing agency, Becky created a consumer-centric healthcare offering that has become one of the most successful business units within Wunderman.
Becky’s passion for CRM and building brand loyalty is based on a deep understanding that companies have to evolve their marketing activities from programs and campaigns into a strategic discipline that facilitates long term relationships between brands and their customers. A thought leader on building trust between empowered consumers and the healthcare companies that want to reach them, Becky helps businesses earn the confidence from individuals that drives greater engagement and activation. Additionally, Becky is often called on for her turn-around capabilities to re-focus or re-purpose organizations in times of transition.
Prior to her current roles, Becky was the President of Wunderman's New York office, where she rebuilt the data/insights practice and oversaw the launch of the agency’s first social monitoring program. Earlier in her career, Becky served as CEO of RTC Relationship Marketing in Washington DC where she transformed the agency from a pure play Direct Marketing organization to a direct, data and digital powerhouse.
Becky was the first woman to be appointed to Wunderman’s executive team. She uses her position to encourage the recognition of women’s accomplishments and launched Women@Wunderman, an internal initiative whose mission is to strengthen Wunderman’s organizational commitment to attract, develop and retain more women in leadership roles.