| Title | Their Story is My Story |
| Agency | FRED & FARID Paris |
| Campaign | Their Story is My Story |
| Advertiser | Urgence Homophobie |
| Brand | Urgence Homophobie |
| Date of First Broadcast/Publication | 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Whenever something happens to a celebrity, everyone talks about it.So we decided to leverage celebrities and their communities to alert public opinion by having them share on their social platforms testimonies of assaults against LGBT people using the first person singular with the hashtag #TheirStoryMyStory. |
| Philosophy | To alert public opinion on the urgency to act and react against the rise of homophobia in France ( +15% in 2018), we decided to leverage celebrities by having them share on their social platforms testimonies of assaults against LGBT people as their own. The day after, through a music video of the song « some Love » Celebrities have revealed that the shared stories weren’t their own, but stories of homophobic attacks that occurred in France in 2018. |
| Media Type | Public Relations |
| Length | |
| Social Media Manager | Anthony Bober |
| Production Company | Cousines & Dépendances |
| Unit Director | Juliette Maillard |
| Music Composer | Patxi Garat |
| Photographer | Clément Duquenne |
| Executive Producer | Marie Etchegoyen |
| Executive Producer | Yann Girard |
| Project Manager | Marine Dufour |
| Brand Manager | Guillaume Mélanie |
| Brand Manager | Benjamin Gauthier |
| Executive Creative Director | Olivier Lefebvre |
| Associate Creative Director | Etienne Renaux |
| Associate Creative Director | Julien-Pierre Mallet |
| Art Director | Anthony Bober |
| Director | Benoit Pétré |
| Copywriter | Anthony Bober |
More Work
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- BRAND:
- Charles Heidsieck
- AGENCY:
- Herezie