Addict'Aide - "Like my addiction"

BETC Paris

BETC Paris Pantin, France

21148

Title	Like my addiction
Agency	BETC Paris
Campaign	Like my addiction
Advertiser	Addict'Aide
Brand	Addict'Aide
Date of First Broadcast/Publication	2016 / 9
Business Sector	Charities, Foundations, Volunteers
Story	Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France yesterday. The life-loving, stylish 25-year old became an instagram star over the summer with over 12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full. It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident. Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the instagram account for the organization Addict Aide. Theaim was to raise awareness among young people of how easy it is to miss the addiction of someone close.
Media Type	Social Media
Length	52 seconds
Account Manager	Catherine EMPRIN
Account Manager	Isabelle Picot
Executive Creative Director	Stéphane Xiberras
Art Director	Rayhaan Khodabux
Copywriter	Rémi Campet
Traffic Director	Marie-Caroline Pupin
TV Production	Christine Lefers
Production Company	Francine Framboise