Title | FABRICE |
Agency | Rosetta |
Campaign | Into The Galaxy |
Advertiser | Samsung |
Brand | Samsung |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Mobile Telephones & tablets |
Story | BRW FILMLAND Los Angeles director Marcus Ubungen showcases the steadfast dedication of an unlikely ballet dancer in the inspiring :60 “Fabrice” for Samsung out of Rosetta, produced through Double A Films. |
Philosophy | The spot is part of the new “Into The Galaxy” campaign and focuses on Joffrey Ballet dancer Fabrice Calmels’ fierce determination to become a professional ballet dancer despite his atypical height. Due to his persistence, Calmels defies all odds to land one of the most coveted company spots in the country. The campaign also includes a spot highlighting the ferocious dedication of two-time MMA Invicta World Champion Michelle Waterson, as well as the artistic musings of Sarah Ellquist deBlanke, an inspired singer/songwriter and vocalist for Western Bells. |
Media Type | Television |
Length | |
Creative Director | Andrew Hsu |
Head of Production | Ari Weiner |
Creative Director | Bob Strickland |
DP | Travis Cline |
Executive Producer | Ilene Kramer |
Director | Marcus Ubungen |
Associate Partner, Technology & Telecommunications | Caitlin McNulty |
Chief Marketing Officer | Todd Pendleton |
Senior Director of Social, Digital and Loyalty Marketing | Colleen McDuffe |
Digital Marketing | Smith Pharis |
Executive Creative Director, Partner | Peter Kang |
Creative Partner, Technology & Telecommunications | Johann Conforme |
Creative Director | Lisa Charlebois |
Director of Creative Delivery | Christian Miranda |
Designer | Matt Meilner |
Senior Associate Art Buyer | Senior Associate Art Buyer |
Account Director | Ryan Wesierski |
Vice President, Project Management | Sharon Wells |
Program Director | Irene Xu |
Project Coordinator | Leslie Mendoza |
Production Company | Double A Films |
Producer | Jorge Salgado |