Matthias Fürst
Creative Director at Wirz Group
Zurich, Switzerland
TitlePuschlav
Agency
Campaign Fan Letters
Advertiser Victorinox
Brand Victorinox
PostedDecember 2012
Product Swiss Army Knife
Business Sector Tableware, Cutlery, Cookware
Story There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign. 
Media Type Print
Art Buyer
Photographer
Photographer
Art Director
Art Director
Copywriter
Creative Director

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started