|Brand||Cam Baby Products|
|Business Sector||Baby Hygiene|
|Tagline||How do Fish Breathe?|
|Story||Cam, the child’s world is one of the most important companies for baby products in Italy.The company sells, through Italy and abroad, pushchairs, highchairs, etc.Children make a lot of questions and their answers are so incredibly fantastic. We came up with a simple creative concept (CuriOOsity) in which the children’s fantastic answers become the leading theme of our campaign.The result was a imaginative, although realistic, vision of the world through children’s fantasy.|
|Art Director||Matteo Pozzi|
|Creative Director||Federico Pepe|
|Creative Director||Stefania Siani|
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