Dennis Casale
Copywriter at DLV BBDO
Milano, Italy
TitleBreathing Straws
Campaign Curiosity
Advertiser CAM
Brand Cam Baby Products
Business Sector Baby Hygiene
Tagline How do Fish Breathe?
Story Cam, the child’s world is one of the most important companies for baby products in Italy.The company sells, through Italy and abroad, pushchairs, highchairs, etc.Children make a lot of questions and their answers are so incredibly fantastic. We came up with a simple creative concept (CuriOOsity) in which the children’s fantastic answers become the leading theme of our campaign.The result was a imaginative, although realistic, vision of the world through children’s fantasy. 
Media Type Print
Art Director
Creative Director
Creative Director

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