|Campaign||Solution for you|
|Advertiser||Fuji Xerox Co.|
|Date of First Broadcast/Publication|
|Business Sector||Business Computers, Workstations & Servers|
The communication aims to symbolize a partnership of customer and the brand in unique situation that the target can relate to. It aims to establish image of the partnership for successful performance.Our answer to b-to-b communication is to make it b-to-c. After all, all decision makers, the main target, are individual businessman or woman at the end.This is one of the 3rd film series from the “Solution for you” campaign.
|Philosophy||“Wouldn’t it be cool to prevent a conflict with a power of idea? Something we all can have a think of today.” comments Taku Tada, Creative Director & Copy Writer of TUGBOAT who led the execution.|
|Problem|| Background:This campaign was developed for Fuji Xerox, a hub of Xerox operation in Asia-Pacific.http://www.fujixerox.com/eng/|
Fuji Xerox's service is to support corporation/people to enhance their business performance.
|Creative Director||Taku Tada|
|Executive Creative Director||Yasumichi Oka|
|Production Company||Tohokushinsha Film Corporation|
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