| Title | Remember the Rainbow |
| Agency | In The Company of Huskies |
| Campaign | Remember the Rainbow |
| Advertiser | Belong To Youth Services |
| Brand | Pride Month |
| Posted | October 2020 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | For Pride Month, Huskies saw an opportunity to align the mnemonic for remembering the rainbow with its international symbolic meaning - respect and equality. The project reinvents the old mnemonic about the rainbow colours. The well-known ‘Roy G Biv’ or ‘Richard Of York Gave Battle In Vain’ (which hasn’t been updated since its invention in 1869) has been given a modern transformation with a new positive message: “Respect Others. You Grow By Including Variety”. The campaign is a collaborative effort between teachers and schools and the idea behind it is to cultivate tolerance, open-mindedness and respect among young children. |
| Media Type | Digital |
| Length | |
| More Information | https://www.remembertherainbow.com/ |
| Creative Director | Damian Hanley |
| Animation | Gavin Feiritéar |
| Producer | Brian Daly |
| Narrator | James Kavanagh |
| Designer | Emily Blaney |
| Designer | Chris Flynn |
| Designer | Gavin Feiritéar |
| Sound Designer | Rob Flynn |
| Creative Team | Robin McBride |
| Creative Team | Greg McLoughlin |
| Creative Team | John Mathews |
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