Priya Shivakumar
National Creative Director at Wunderman Thompson South Asia
Chennai, India
TitleTiger Shroff tests FORCA flex denims!
Campaign #TigerForForca
Advertiser Landmark Group
Brand Brand Forca by Lifestyle
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Philosophy Lifestyle, India's most preferred fashion destination, today launched a powerful digital first campaign for its denimwear brand Forca by Lifestyle, starring Tiger Shroff. Capturing Tiger in action, performing stellar stunts, the film dramatically frames Tiger’s high action acrobatic jumps, backflips, kicks and many such moves that highlights the stretch of Forca Flex denims perfectly.

In the campaign, Tiger Shroff is seen in an all new avatar where he takes on his strongest competition. The film showcases the ultimate test of Forca Flex Denims by Tiger, pushing all limits to chase excellence. The #TigerForForca campaign highlights ‘Flex Denims’ as a product, tested by Tiger himself, in a series of still shots and seamless videos showcasing the martial arts expert’s inimitable style, while wearing his favourite Forca Flex Denims that enables freedom of movement.

The collection comprises trendy ensembles designed as wardrobe essentials keeping the bold, adventurous and outgoing youths in mind. The “Forca Man” has a style of his own, an edge in whatever he does - be it every day life or his fashion. Capturing the strength, comfort and durability of their flexible denims, the brand features an array of denim wear and apparel with various edgy styles ranging from acid wash to distressed denims to dark wash and more.
Media Type Digital
Chief Creative Officer
Creative Head

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