Kalle Håkanson
Copywriter at TBWA Stockholm
Stockholm, Sweden
TitleThe Trash Can
Campaign The Trash Can
Advertiser Swedish District Heating
Brand District Heating / City Missions of Sweden
Date of First Broadcast/Publication
Business Sector Energy Production, Raw Materials & Minerals
Tagline Heating, Energy, Recycling, Homeless
Story We created a new type of digital trash can for your computer – a trash can that mirrors what Distict Heating is all about: turning waste into heat. With your new computer trash can, the Mbs of your computer-waste was turned into kWhs of heat – and given to the city missions of Sweden. Thus turning your digital waste into heating for the homeless.
Media Type Digital
More Information
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Account Manager
Account Director
Creative Director
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