Instituto Bola Pra Frente is an NGO in Favela do Muquiço, one of the most violent favelas in Rio de Janeiro. Their work is to keep kids away from drug trafficking through sports and education. We've transformed bullet holes scattered across the walls of the community into billboards for the Institute.
Philosophy
Bullet holes, scattered on the walls of Favela do Muquiço, show that violence is always around the corner. What if we passed on the work done by Bola Pra Frente, transforming the environment in which these kids and their parents live? In this poor, crime-ridden community, conventional media is non-existent. So, we've transformed bullet holes scattered across the walls of the community into billboards for the Institute. Through graffiti, the bullet holes became elements of a tactical scheme that were accompanied by the message: "Life changes inside the four lines."
Problem
Favela do Muquiço is one of the most violent favelas in Rio de Janeiro. A place that has been forgotten by the State and controlled by crime, which uses kids as labor force in drug trafficking. There, in this community, is Bola Pra Frente Institute, an NGO created by the 1994 World Cup Winner Jorginho, which works to keep kids away from drug trafficking through sports and education. Even with a strong role in the community, there are parents who don't know about its work. As a consequence, 600 spots offered annually were not entirely filled. And many kids end up losing the opportunity to have their future transformed.
Result
We could reach out parents and pass on the work done by the Institute. At the beginning of the year, Bola Pra Frente had 600 new enrollments in its program. 600 kids away from crime. Besides that, our art work changed the scenery in which they live, giving life to the place.