Marla Kaplowitz

Marla Kaplowitz

President and CEO at 4A's
New York, United States

About me

<p>I have worked in advertising focused on media and communications planning for over 25 years, leading diverse multi-layered accounts for clients like Procter & Gamble and Avon, among others. This experience has afforded me a genuine understanding of the client and agency relationship, and the role of people in delighting clients and driving growth for them. In 2012, I was recognized by AdvertisingAge as a ‘Woman to Watch’ and was the recipient of the John A. Reisenbach Foundation Distinguished Citizen Award in 2016. My personal mantra: ‘The surest way not to fail is to determine to succeed.’- Richard Brinsley Sheridan</p>

Positions

President and CEO
New York, United States
May 2017 - Present (1 year 9 months)
CEO, North America
New York, United States
March 2011 - April 2017 (6 years 1 month)
I have a great passion and understanding of the business creating a truly client-centric partnership model that has fueled the growth of the agency’s integrated digital and data offer to guide clients through marketing’s transformation. I have also been a driving influence in reinventing MEC’s approach to people development and culture, pioneering the “Inspiring Happiness” workshop that empowers talent both personally and professionally to ensure they thrive at MEC every day.

MEC to me: A collaborative collection of talented and passionate people thriving together as ONE MEC. This is what “MECness” is all about, and what makes us distinct.
EVP, Managing Director
New York, United States
1999 - 2011 (12 years)
Led North American SMG Communications Planning team for Procter & Gamble (SMG United). Part of agency Operations Committee and Executive Team.
SVP, Group Media Director
New York, United States
1996 - 1999 (3 years)
Worked on multiple assignments including UPS, Unilever, Labatt's, Nickelodeon, and Aetna.
Assistant Planner - VP/Associate Media Director
D'Arcy Masius Benton & Bowles
United States
1987 - 1996 (9 years)
From Assistant Planner to Associate Media Director, I worked across several clients including P&G, Kraft, Norelco, and Burger King, and Merck.

Education

BA in Sociology

1983 - 1987 (4 years)
Activities: Alpha Chi Omega

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