| Title | Traditions |
| Agency | DDB New York |
| Campaign | Traditions |
| Advertiser | New York Lottery |
| Brand | New York Lottery |
| Date of First Broadcast/Publication | 2013 / 11 |
| Business Sector | Lottery & Gambling |
| Tagline | Hey, you never know. |
| Story | New York Lottery's holiday campaign promotes the holiday line of instant scratch-off games and encourages New Yorkers to make NYL games part of their holiday traditions. This spot, “Traditions,” takes a snapshot of the crazy things people subject themselves to during the holiday season in New York, such as trying to transport a Christmas tree in the subway, awkward family moments, and (really) bad holiday sweaters. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Matt Eastwood |
| Group Creative Director | Mike Sullivan |
| Group Creative Director | Rich Sharp |
| Creative Director | Scott Cooney |
| Associate Creative Director | Carlos Wigle |
| Head of Production | Ed Zazzera |
| Executive Producer | Teri Altman |
| Business Manager | Kelly McCann |
| Group Account Director | Leo Mamorsky |
| Account Director | Kelly Gorsky |
| Account Supervisor | Heather Olson |
| Account Executive | Kemi Adewumi |
| Account Executive | Tarina Hesaltine |
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