|Campaign||You need a Smartphone|
|Date of First Broadcast/Publication|
|Business Sector||Mobile Telephones & tablets|
|Story||Under the concept "You need a smartphone" Claro reminds us in a simple, fun and direct way the importance of having a smartphone. The four spots show young people what they are missing by not having a smartphone.|
|Production Company||Tunche Films|
|Account Director||Manuel Vinatea|
|Agency Producer||Ximena Lazo|
|Art Director||Martin Asato|
|Art Supervisor||Ivan Tahara|
|Chief Creative Officer||Humberto Polar|
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