I've worked in marketing and media since1995. I love solving problems for brands and I've launched new products for publishers and helped agencies to grow.
Today as Head of Consulting for The Drum, I work directly with brand marketing teams to give marketing delivery and performance a boost. Recently I've worked with brands like Netflix, The Macallan, Under Armour and Aviva. I'm a member of the leadership team for The Drum and when I'm not with in our London or Glasgow offices or with clients, you'll find me at our key conferences and events.
Specialties: Marketing consultancy, strategy, npd, brand development, marcomms planning and delivery, integrated marketing, agency management, agency selection, pitch management, supplier audits, fee negotiation.