|Title||Be My Guest|
|Agency||DDB & Tribal Amsterdam|
|Campaign||Be My Guest|
|Business Sector||Airlines, Airports, Railways, Bus Lines, Ferries & Cruises|
|Story||KLM introduces Meet & Seat. With this service you can choose who you want to sit next to on a KLM flight, by simply matching your social media profile with other passengers. To support this launch, we invited Internet users to have a ‘virtual chat’ with one of six Dutch celebrities (famous in different fields of interest). And possibly win a trip accompanying them on a KLM flight. To drive traffic to the site we seeded 3 interest-specific films that collected over 11 million (!) YouTube views. Visitors on average spent 3.2 minutes on the campaign site.|
|Media Type||Case Study|
|Creative Director||Olaf van der Geld|
|Creative Director||Sanne Braam|
|Art Director||Olaf van der Geld|
|Art Director||Christopher Pugmire|
|Art Director||Keith Kornson|
|Agency Producer||Steven Beukers|
|Agency Producer||Denise Wolterbeek|
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