|Business Sector||Health & Pharmaceutical Products|
|Story||We created a calendar that helps people in daily fight against smoking, by using the prisoners’ language. They delete every day the cigarette they didn’t smoke and motivate themselves, watching the days go without smoking. At the end, they have something to be proud: a blank calendar, symbol of the cigarettes smoked in the past year.|
|Media Type||Direct Marketing|
|Production Company||First Floor Under|
|Account Director||Diletta Carminati|
|Art Director||Luciano Marchetti|
|Creative Director||Hugo Gallardo Dominguez|
|Executive Creative Director||Nicola Lampugnani|
|Executive Creative Director||Francesco Guerrera|
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