Mavis Huntley

Mavis Huntley

Head of Integrated Production & Studio at Smithery Style
Toronto, Canada

About me

Mavis is responsible for steering the integration of production across our clients for digital, broadcast and print advertising. She inspires us and our clients to embrace change and use emerging technologies to create better relationships with consumers. Mavis has spoken at digital forums like NXNE, DX3 and HPX, and her work has received awards at global shows like TED, SXSW, IAB, and the Webbys. She sits on the ICA Interactive council and helped renegotiate the collective bargaining agreement with ACTRA. Mavis dreams of opening a Halifax office so she can get back to her niece and nephew before they stop thinking she’s cool. Mavis blogs incessantly at


Smithery Style
November 2014 - Present (5 years 10 months)
An e-boutique where the best wardrobe essentials for every body shape are curated, styled, and modeled on real women. Shop by look or by item.
Head of Integrated Production & Studio
Toronto, Canada
June 2012 - Present (8 years 3 months)
Establish and lead an integrated production department steering the development of growing business and synergies across all clients for broadcast, digital and print advertising. Develop processes, staff, scopes, protocols for engagement and cross-agency communication, and lead best in class production practices. Manage digital, broadcast and print resources for the agency covering producers, as well as studio employees (appx 25 employees).

Client list includes: Winners, Loblaw, Mitsubishi, Tangerine

Agency of the year - 2013
Digital agency of the year - 2014
Director Digital Production
Toronto, Canada
January 2008 - June 2012 (4 years 5 months)
Oversee and manage the production process on a variety of internet-based, awarded initiatives.

Clients: Tetley, Astrazeneca, Wiser's, Kruger Products, Kraft, Ferrero, Ivanhoe Cambridge, Maple Leaf, Stanfield's, Suzuki, World Wildlife Fund, Rethink Breast Cancer, War Child, Hudson's Bay, and Zellers.

Work: Campaign websites, corporate websites, display advertising, stunt, experiential, sales tools, videos, CSR, large integrated campaigns.

Agency of the year - 2008
Bronze digital agency of the year - 2011
Silver digital agency of the year - 2012
Senior Project Manager
Toronto, Canada
November 2005 - December 2007 (2 years 1 month)
Working closely with the Director of Project Management and Account Managers, responsible for the managing the production process on a variety of Internet-based initiatives.

Clients: Bell Canada, General Motors, Solo Mobile, Bank of Montreal, Coca Cola and GSK.
Work: Campaign websites, corporate websites, and display advertising.
Project Manager, PMO, E-Commerce, Account Service
BTI Canada (now known as HRG WorldWide)
November 1997 - November 2005 (8 years)
• Strategic roadmap and implementation of a PMO
• Manage enterprise wide ( 7 offices nationally in Canada) projects, sponsored at Executive level with $10K-$3M+ budgets and 5-20+ team members
• Provide strategic project management support across all departmental projects
• Manage and communicate with suppliers, partners and internal/external clients during project execution
• Project portfolio management


Creating the Project Management Office

2003 (1 year)

Advertising & Graphic Design

1995 - 1997 (2 years)

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