Title | Wonder Granny |
Title (original language) | Wondermamie (anglais) |
Brief | An elderly woman is walking down the street when she spots a crashed truck. Without hesitation she scales the side of the truck, punches out the windscreen and rescues the driver. She ties a tourniquet around his wounded arm and drags him to safety just as the truck explodes. Cut to reality, and we see the "super granny" giving a coin to the Red Cross. Not everyone can be a super hero. But anyone can donate to the Red Cross. |
Agency | Altmann+Partners |
Campaign | Wonder Granny |
Advertiser | Croix Rouge française |
Brand | Croix Rouge française |
Date of First Broadcast/Publication | 2017 / 6 |
Business Sector | Charities, Foundations, Volunteers |
Story | This film explains that everybody, even an old granny, can save lives. Because when you give a simple coin to the Red Cross, it’s as if you saved someone’s life by yourself. Not everybody can be a superhero. But everybody can donate to the Red Cross and save lives. |
Media Type | Web Film |
Length | |
Sound Production | Tranquille le Chat |
Director | David Bertram |
Production Company | Standard Film |
Agency Producer | Jessica Piergiovanni |
Post Production | Mathematic |
Creative Director | Olivier Altmann |
Art Director | Anthony Lietart |
Copywriter | Dimitri Lucas |
Account Manager | Edouard Pacreau |
Account Manager | Claire Roy-Thermes |
Account Manager | Quentin Grimal |
Advertising Manager | Sandrine Witteska |
Advertising Manager | Maud Raymond |
Advertising Manager | Marine Aupiais |
Advertising Manager | Marlène Biard |