| Title | Make the best of every ground |
| Agency | Jung von Matt/Alster |
| Campaign | SUV-Campaign |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Date of First Broadcast/Publication | 2015 / 8 |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Tagline | Make the best of every terrain |
| Story | An epic adventure done in artistic brushstrokes, capturing five celebrity ambassadors as they pursue his or her own passions accompanied by their SUV to emphasize the campaign tagline: "At home in every terrain." At the wheel are familiar faces of sports, fashion and adventure: legendary surfer Garrett McNamara, Formula 1 World Champion Lewis Hamilton, show jumping champion Meredith Michaels-Beerbaum, top model Petra Němcová, and adventurer Mike Horn. Each ambassador is seen excelling at what they do – for example, Garrett McNamara is shown big wave surfing and Meredith Michaels-Beerbaum is captured riding wild horses through the forest. In each vignette, the SUV model plays the ideal counterpart to the lifestyle and environment around them. |
| Media Type | |
| Length | |
| Actor / Celebrity | Garrett McNamara |
| Actor / Celebrity | Lewis Hamilton |
| Actor / Celebrity | Meredith Michaels-Beerbaum |
| Actor / Celebrity | Petra Němcová |
| Actor / Celebrity | Mike Horn |
| Executive Creative Director | Thim Wagner |
| Creative Director | Jonas Keller |
| Art Director | Jonas Keller |
| Creative Director | David Leinweber |
| Copywriter | David Leinweber |
| Account Manager | Michael Gegner |
| Agency Producer | Christoph Köhler |
| Production Company | Markenfilm GmbH & Co. KG |
| Director | William Armstrong |
| Director of Photography (DOP) | Ekkehart Pollack |
| Director of Photography (DOP) | Jann Döppert |
| Executive Producer | Cornelius Rönz |
| Line Producer | Christopher Manz |
| Production Assistant | Lilli Seide |
| Post Production | INFECTED Postproduction GmbH |
| Production Company Producer | SVEN BENSEMANN |
| Production Company Producer | Wiebke Warndorf |
| Editor | Sören Görth |
| Sound | INFECTED Postproduction GmbH |
| Sound Engineer | Mikis Meyer |
| Colorist | Christian Lessner |
| VFX Artist | Allegra David |
| VFX Artist | Tjurn Timm |
| VFX Artist | Markus Gratl |
| VFX Artist | Simone de Salvatore |
| 3D Graphics | Ken Ismono |
| 3D Graphics | Reinhard Preissner |
| Motion Graphics | Sebastian Spitze |
| Motion Graphics | Apparat Hamburg |
More Work
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- BRAND:
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- AGENCY:
- Jung von Matt/Alster
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