|Title||The Great Transformation|
|Campaign||The Great Transformation|
|Date of First Broadcast/Publication|
|Business Sector||Banking & Financial Services, Investments, Stock Brokers|
|Tagline||Take the field. Change the game.|
|Story|| A superproduction to praise the power of Brazil’s fans to actually transform the country in a huge celebration during 2014 FIFA World Cup.|
New Itau Bank campaign employs metaphor for Brazil’s 2014 transformation.
|Creative Director||Sergio Gordilho|
|Art Director / Production||Marines Mencio|
|Sound Design Company||Tesis|
|Sound Producer||Marcos Vaz|
|Sound Producer||Silvio Piesco|
|Executive Producer||Julia Tavares|
|Director of Photography (DOP)||Ted Abel Pedro|
|Creative Director||Arício Fortes|
|Agency Producer||Alessandra Pais|
|Agency Producer||Rodrigo Ferrari|
|Art Director||Paulo Coelho|
|Art Director||Sergio Gordilho|
|Creative Director||Paulo Coelho|
|Art Director||Marines Mencio|
I'm a creative director with a decade's experience working with s...
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