Marcos Vaz
Sound Producer at Pródigo Films
São Paulo, Brazil
TitleThe Great Transformation
Agency
Campaign The Great Transformation
Advertiser Itaú Unibanco
Brand Itau Bank
Date of First Broadcast/Publication
Business Sector Banking & Financial Services, Investments, Stock Brokers
Tagline Take the field. Change the game.
Story A superproduction to praise the power of Brazil’s fans to actually transform the country in a huge celebration during 2014 FIFA World Cup.
New Itau Bank campaign employs metaphor for Brazil’s 2014 transformation.
Media Type Television
Length
Market Brazil
Creative Director
Art Director / Production
Sound Design Company
Sound Producer
Sound Producer
Post Production
Editor
Editor
Executive Producer
Director of Photography (DOP)
Creative Director
Director
Production Company
Agency Producer
Agency Producer
Art Director
Art Director
Copywriter
Creative Director
Art Director

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