Marek Wilhalm
Producer at KIMONO Production
Bratislava, Slovakia
TitleBaby in the Box
Agency
Campaign Crying For Help
Advertiser Beneva Foundation
Brand Beneva Foundation
Date of First Broadcast/Publication 2014 / 9
Business Sector Disease Awareness, Support Groups & Associations
Story Infant abandonment and institutionalized children is a major Romanian social issue, reflected in media with headlines like "No one cares about their crying, it's inhuman". Beneva Foundation via Jandl, Bratislava decided to test people's indifference with an experience, by placing a sensor activated box that triggered a baby cry that got more intense as the person got closer. The reaction proved that when people experience first-hand a social issue, the natural instinct is to help, not to be indifferent. 
Media Type Case Study
Chief Creative Officer
Creative Director
Copywriter
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Account Manager

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