Vincent Berard
Art Director at Saatchi & Saatchi
Saint Denis, France
TitleMy Dad, My Hero
Campaign Always a Better Way
Advertiser Toyota Motor Corporation
Brand Toyota
Date of First Broadcast/Publication
Business Sector Cars
Tagline Always a Better Way
Story The TV spot illustrates the car’s benefits, building the image of the father as the hero. As a true superhero, the father can manage family luggage and oversized toys (7 seats and spacious boot), as a cowboy, he can fill the gas tank in a flash (low fuel consumption), like a knight, he accompanies and protects his children (7 airbags) and at night, like an astronaut, he can navigate his vessel among the stars (panoramic roof and on-board technology). 
Media Type Television
Market Finland, France, Germany, Norway, Spain
Account Manager
Account Manager
Account Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Creative Director
Art Director
Production Company NOSE PH

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