|Title||Skylanders Swap Force Teaser Trailer|
|Business Sector||Toys & Games|
|Tagline||72andSunny and Activision's Skylanders Launch|
|Story||Skylanders is mixing it up with its latest game "SWAP Force," allowing kids more choices than ever before by letting them swap the top and bottom halves of the toys to create their own characters. The teaser trailer created by 72andSunny recently launched, in advance of Toy Fair in New York City.|
|Media Type||Web Film|
|Partner, Chief Creative Officer||Glenn Cole|
|Executive Creative Director||Frank Hahn|
|Creative Director/Writer||Tim Wolf|
|Lead Writer||Zach Hilder|
|Director of Film Production||Sam Baerwald|
|Senior Film Producer||Laura Ferguson|
|Director of Business Affairs||Christine Claussen|
|Business Affairs Manager||Christina Rust|
|Group Brand Director||Mike Parseghian|
|Brand Director||Go Wakimoto|
|Brand Manager||Torie Kravis|
|Brand Coordinator||Jessica Rocha|
|Photography production||Bryan Smith|
|Lead Strategist||John Graham|
|Junior Strategist||Marc Pardy|
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