André Fasanella
Producer at Vetor Zero
São Paulo, Brazil
TitleReused Gift
Agency
Campaign Reusing Resources
Advertiser SOS Atlantic Forest Foundation
Brand SOS Atlantic Forest Foundation
Business Sector Environmental & Ecological Issues
Tagline that is our gift to São Paulo.
Philosophy SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city. 
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