|Title||Gift to São Paulo|
|Agency||F/Nazca Saatchi & Saatchi Publicidade Ltda.|
|Advertiser||SOS Atlantic Forest Foundation|
|Brand||SOS Atlantic Forest Foundation|
|Business Sector||Environmental & Ecological Issues|
|Tagline||This is our gift to São Paulo.|
|Philosophy||SOS Atlantic Forest Foundation offers a recycled gift to São Paulo The Brazilian NGO, SOS Atlantic Forest Foundation, decided to use a special way to advertise its cause.On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.|
|Media Type||Direct Marketing|
|Creative Director||Fábio Fernandes|
|Account Planner||José Porto|
|Advertising Manager||Afra Balazina|
|Advertising Manager||Marcia Hirota|
|Media Planner||Adriana Roza|
|Media Planner||Lica Bueno|
|Account Planner||Monica Bauer|
|Account Supervisor||Rafael Franceschini|
|Creative Director||Theo Rocha|
|Account Supervisor||Carmen Rodriguez|
|Account Supervisor||Marcello Penna|
|Graphic Designer||André Fasanella|
|Graphic Designer||Jomar Farias|
|Art Director||Rodrigo Adam|
|Art Supervisor||João Linneu|
|Advertiser's Supervisor||Luiz Marinho|
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