Alex Nicholls-Lee
Sound Designer at Wave Amsterdam
Los Angeles, Netherlands
TitleThe Resolution Translator
Agency
Campaign Best 2016 Ever
Advertiser Booking.com
Brand Booking.com
Date of First Broadcast/Publication
Business Sector Online Travel & Reservation Services
Tagline Turn resolutions into reservations
Philosophy “Knowing that the New Year is always a time where people set resolutions of all types—with many inherently linked to travel – we wanted to create something to help people uncover the coolest places to visit and help them make their resolutions a success,” says Pepijn Rijvers, Chief Marketing Officer. “At Booking.com, we want to go beyond the ordinary and our Resolution Translator is just one way in which we are leveraging the power of technology to help people experience the world.”
Visitors to the Resolution Translator, which was created in partnership with StinkDigital, are first prompted to enter their resolution; the tool then immediately serves up a unique translated resolution that combines bettering ones self with travel. The personalized result is then sharable across the users’ social channels and a destination relevant to the revamped resolution is also instantly accessible to inspire the user to commit to their resolution and unlock their 2016 travel greatness. 
Problem Resolutions are boring and predictably headed for failure so this New Year Booking.com is encouraging everyone to make reservations not resolutions, in order to actually live their dreams and make 2016 their Best 2016 Ever. At the heart of the brand’s new campaign is a tool that does just this; the Resolution Translator is a mobile-first interactive service that translates tedious resolutions into affirming travel based goals. Because why would you want to just lose weight, when you can loose weight and then commit to show off your hot new bod in Costa Rica? 
Media Type Television & Cinema
Length
Soundtrack Epic Hunger Resolutions
Production Company
Chief Marketing Officer (CMO)
Head of Brand
Brand Communications Director
Digital Brand Director
Senior Brand Comms Manager
Senior Digital Brand Manager
Brand Specialist
Media Planning Director
Media Planner
Media Specialist
Head of Social Media
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Head of Production
Director of Interactive Production
Broadcast Producer
Interactive producer
Strategic Planner
Communications Planner
Account Director
Account Director
Account Manager
Designer
Designer
Project Manager
Project Manager
Business Affairs
Production Company
Director
Director of Photography (DOP)
Producer
Executive Producer
Editing Company
Editor
Audiopost
Sound Designer
Sound Designer
Studio Producer
Music Company / Composer
Post Production
Flame Lead
Flame Artist
Flame Assistant
Grading/Online
Producer

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