Linda Honan
Creative Director at BBDO New York
New York, United States
TitleLoren Mitchell Story
Agency
Campaign Storytellers
Advertiser American Red Cross
Brand American Red Cross
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline In May 2012, hundreds of cameras were sent to people helped by the American Red Cross. These are the stories they sent back. This is the story of the American Red Cross.
Story

Superstorm Sandy helped highlight how the American Red Cross provides disaster relief to people in need. But the Red Cross and its army of volunteers are actually, quietly, active every day, doing much much more than just disaster relief: from saving lives through blood donations, to teaching CPR skills, comforting families living through house fires or floods, and bringing military families back together when they need it most. And they’ve been doing this for more than 130 years. And who better to tell this story than the families themselves – people whom the Red Cross has helped, and who passionately want to give back. Which is exactly what the American Red Cross “Stories Project” is all about. We sent people a simple kit with a camera, and some tips for how best to depict their story. In fact, in the true spirit of giving, the cameras were provided at cost by Sony; and shipping services were donated by FedEx. What we found was extraordinary: people bravely opened their hearts, sharing stories that are inspiring, tragic, uplifting and unbelievable… more than two dozen stories to date and counting, from 23 states, over 250 hours of filming and a year in the making. With no director. And no script. You have to see it to believe it. 

Media Type Print
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Music, Radio and Sound Design
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Music, Radio and Sound Design
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