| Title | Corruption converter |
| Agency | FCB Brasil |
| Campaign | The Corruption Converter |
| Advertiser | O Estado de São Paulo |
| Brand | Estadao Digital |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | FCB Brasil’s new campaign, “The Corruption Converter,” for O Estado de São Paulo, one of Brazil’s most-read newspapers, is an interactive digital platform that shows exactly how much corruption costs the Brazilian people. The tool allows users to calculate the benefits and services that could have been provided with the funds had they not been diverted because of corruption. The tool automatically converts the amounts reported in articles about corruption into objects, such as ambulances, vaccines, school meals and medication. Given the recent political and economic strife in South America, “Corruption Converter” is particularly eye-opening, and helps put some of these staggering numbers into perspective. |
| Media Type | |
| Length | |
| Chief Executive Officer (CEO) | Joanna Monteiro |
| Managing Director | Fabio Simoes |
| Art Director | Rafael Beretta |
| Art Director | Andre Vervloet |
| Copywriter | Romero Cavalcanti |
| Graphic Producer | João Albertini |
| Graphic Producer | Diego Bischoff |
| Graphic Producer | Daniela Fonseca |
| Graphic Producer | Camila Galdencio |
| Art Buyer | Tina Castro |
| Art Buyer | Carol Silva |
| Art Buyer | Daniel Gonçalves |
| Project Manager | Gerson Lupatini |
| Creative technologist | Victor Hugo Odo |
| Digital Producer | UmStudio.com |
| Account Manager | Cris Pereira Heal |
| Account Manager | Anna Santana |
| Account Manager | Henrique Silva |
| Account Manager | Juliana Peralta |
| Account Manager | Renato Coelho |
| Editor | Thiago Scalon Mineiro |
| Editor | Dudu Doria |
| Photographer | Antonio Brasiliano |
| Advertising Manager | Flavio Pestana |
| Advertising Manager | Marcelo Moraes |
| Advertising Manager | Marcela Dalla Torre |
| Creative Executive Director | Fabio Simoes |
More Work
SEE ALLA small step for humanity. A giant leap for SUVs
- BRAND:
- Fiat Fastback
- AGENCY:
- Leo Burnett Tailor Made
MOÇA Laws
- BRAND:
- Leite Moça
- AGENCY:
- FCB Brasil
Repellent
- BRAND:
- Estadao Digital
- AGENCY:
- FCB Brasil
Tamiflu
- BRAND:
- Estadao Digital
- AGENCY:
- FCB Brasil
Subway map
- BRAND:
- Estadao Digital
- AGENCY:
- FCB Brasil
Vaccines
- BRAND:
- Estadao Digital
- AGENCY:
- FCB Brasil
Corruption Converter
- BRAND:
- Estadao Digital
- AGENCY:
- FCB Brasil
Rat
- BRAND:
- NIVEA for Men
- AGENCY:
- FCB Brasil
Cat
- BRAND:
- NIVEA for Men
- AGENCY:
- FCB Brasil