YMCA Victoria - "YMCA Playnasium"

McCann Melbourne

McCann Melbourne Melbourne, Australia

Awards

13577

Brand: YMCA Victoria
Country: Australia

Advertiser: YMCA

Title	YMCA Playnasium
Agency	McCann Melbourne
Campaign	YMCA Playnasium
Advertiser	YMCA
Brand	YMCA Victoria
Date of First Broadcast/Publication	2017 / 1
Business Sector	Sports & Health Clubs, Gyms, Spas, Diet Clinics
Story	For over 150 years the YMCA’s purpose has been to get people together to get active. So we thought we’d design them something that did just that: the ymca playnasium - a piece of interactive design that turned gym time into play time. Using your child’s weight as your weights you can now work out and spend quality time with your kids. Three different gym/play machines were created, each designed for different muscle groups and age groups, but all made the parents fitter, the children happier, and both of them closer! The YMCA playnasium redesigned gym equipment, as for the first time it became a shared activity, and one that was fun. It also redesigned play equipment as it placed the parent in front of the child for focussed play and gave them a role to play (most traditional play equipment, like swings and slides, has the parent behind the child, or not having an active role at all). The YMCA playnasium design was a manifestation of the ymca philosophy. It has been installed in four locations and over the next 12 months the ymca plan to roll it out across their national network.
Media Type	Case Study
Length	54 seconds
Managing Director	Adrian Mills
Chief Creative Officer	Pat Baron
Executive Creative Director	Matt Lawson
Copywriter	Charles Baylis
Art Director	Caitlin Moloney
Art Director	Matt Lawson
Digital Director	Tony Prysten
Designer	Guilherme Pocai De Almeida
Account Director	Alec Hussain
Account Executive	Angela Lethbridge
Social Manager	Chris Baker
Agency Producer	Victoria Conners-Bell
Agency Producer	Afrim Memed
Digital Producer	Joe Guario
Production Company	Treehouse Studios
Director	Nick Rieve
Editor	Ollie Knocker
Music Producer	Caitlin Moloney
Music Producer	Nat Pavlovic