David Michel, Marie-Josée Larocque
Production at Ogilvy Montréal
Québec, Canada
TitleHelping people creates an opposite
Campaign Helping people creates an opposite “domino effect”
Advertiser L'Oeuvre Léger
Brand L'Oeuvre Léger
Business Sector Charities, Foundations, Volunteers
Story “Paul- Émile Léger, more than 60 years ago, created a movement. A movement to help young people in foreign lands, and those most in need, worldwide. A movement to help the senior citizens and families of Quebec. Today, thanks to you, L’Oeuvre Léger has helped more than 30 million people. Keep the movement going. Give.” 
Media Type Television & Cinema
Creative Director
Art Director
Technical Director
Advisory Service
Project Management Digital

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