Josh Hurley
Creative Director at FCB Chicago
Chicago, United States
TitleI Know
Campaign The Shelter Pet Project - Ad council
Advertiser Ad Council
Brand The Human Society of the U.S. & Maddie's Fund
Business Sector Animal Rights/Safety/Adoption
Story We know that when people talk about getting a pet, 76% say their next pet will come from a shelter ̶ but in reality, only 29% make good on the thought. The Ad Council, in partnership with The Humane Society of the U.S. and Maddie's Fund, formed The Shelter Pet Project. Our job is to spread the word that pets in shelters are wonderful and lovable, and to encourage people to consider a shelter as the first place to look when acquiring a “new best friend.” 
Media Type Television
Market United States
Executive Creative Director
Creative Director
Creative Director
Executive Agency Producer

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