Executive Producer
at
DOT
| Title | The Great Transformation |
| Agency | Africa |
| Campaign | The Great Transformation |
| Advertiser | Itaú Unibanco |
| Brand | Itau Bank |
| Date of First Broadcast/Publication | 2013 / 12 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Take the field. Change the game. |
| Story | A superproduction to praise the power of Brazil’s fans to actually transform the country in a huge celebration during 2014 FIFA World Cup. New Itau Bank campaign employs metaphor for Brazil’s 2014 transformation. |
| Media Type | Television |
| Length | |
| Market | Brazil |
| Creative Director | Sergio Gordilho |
| Creative Director | Arício Fortes |
| Creative Director | Paulo Coelho |
| Copywriter | Arício Fortes |
| Art Director | Sergio Gordilho |
| Art Director | Paulo Coelho |
| Agency Producer | Rodrigo Ferrari |
| Agency Producer | Alessandra Pais |
| Production Company | Killers |
| Director | Claudio Borrelli |
| Director of Photography (DOP) | Ted Abel Pedro |
| Art Director / Production | Marines Mencio |
| Executive Producer | Julia Tavares |
| Editor | Claudio Borrelli |
| Editor | Marcelo Cavalieri |
| Post Production | Casablanca |
| Sound Producer | Silvio Piesco |
| Sound Producer | Marcos Vaz |
| Sound Design Company | Tesis |
| Art Director | Marines Mencio |
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