|Title (original language)||Batalla de Positivismo|
|Advertiser||California Milk Processor Board|
|Date of First Broadcast/Publication|
|Business Sector||Milk & Milk Based|
|Tagline||Sleep Well. Dream Well.|
|Tagline (original language)||toma lecha|
|Story||This new work is part of the campaign to view life from the glass half-full. Drinking milk before going to bed may improve sleep quality and next day alertness. Since a great day begins with a good night's sleep, drinking milk encourages a more positive attitude.|
|Chief Creative Officer||Pablo Buffagni|
|Executive Producer||Patricio Alvarez Casado|
|Audio Engineer||Gonzalo Ugarteche|
|Post Producer||Mariano Olivari|
|Supervisor, Post FX||Cristian Morales|
|Supervisor, Post FX||Franco Bittolo|
|Post FX||Bitt Animation|
|Director of Photography (DOP)||Víctor González|
|Producer||Alejandro Rossi Bunge|
|Associate Creative Director||Curro Chozas|
|Account Executive||Sandra Ochoa|
|Account Director||Kymberly Spector|
|Group Director, Marketing Solutions||Montse Barrena|
|Associate Planning Director||Luis Miranda|
|Producer||Maria Elena de la Noval|
|Director, Broadcast Production||Carlos Barciela|
|Associate Creative Director||Saul Escobar|
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