|Title||Unite all Originals|
|Agency||SID LEE WORLDWIDE INC. Headquarter|
|Campaign||Unite all Originals|
|Date of First Broadcast/Publication|
|Business Sector||Apparel, Fashion & Footwear|
|Story||On March 5th, 2013, adidas Originals launched its new 2013 global campaign “Unite All Originals”. At the centre of the launch is the adidas' collider', an online application that lets people dive into a world of original content. International artists from various disciplines smash together to create something truly unexpected and unique. In addition to that “Unite All Originals” debuts with a 90-second hero film, created in collaboration with DJ/producer A-Trak and director & visual artist SoMe.|
|Media Type||Web Film|
|Sound Mix||Tranquille le Chat|
|adidas Global Marketing Director||Alexander Matt|
|Business Affairs||Paul Fitzgerald|
|Sound Design||A-Trak, Marco Casanova, Laurent D’Herbecourt|
|Post Production||Digital District|
|Director of Photography||Arnaud Potier|
|Production Management||Jimmy Lee|
|Digital Production Partner||B.reel Stockholm|
|account director||Connie Ponari, Markus Gerdemann|
|Print Producer||Dana Klyszejko|
|Executive Creative Director||Kris Manchester|
|Art-buying director||Vahid Tizhouch|
|Producer||Melanie La Rue|
|Executive producer||Josh Reynolds|
|Head of Production||Claudia Roy|
|digital Strategy||Andreas Widman|
|Photography production||Simon Wassef|
|Copywriter||Joe Hagel, Bryan Wolff-Shoemaker|
|Art Director||Ruben Beddeleem, Lana Shahmoradian, Sofia Gillstrom, Henrik Leichsenring, Daniel Sumarna|
|Creative Director||Jean Francois Dumais, Ness Higson, Simon Schmitt, Charles Hall|
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