Josh Reynolds
Executive producer at SID LEE WORLDWIDE INC. Headquarter
Montreal, Canada
TitleUnite all Originals
Agency
Campaign Unite all Originals
Advertiser adidas
Brand adidas Originals
Date of First Broadcast/Publication
Business Sector Apparel, Fashion & Footwear
Story On March 5th, 2013, adidas Originals launched its new 2013 global campaign “Unite All Originals”. At the centre of the launch is the adidas' collider', an online application that lets people dive into a world of original content. International artists from various disciplines smash together to create something truly unexpected and unique. In addition to that “Unite All Originals” debuts with a 90-second hero film, created in collaboration with DJ/producer A-Trak and director & visual artist SoMe. 
Media Type Web Film
Length
Soundtrack A-Trak
Sound Mix
adidas Global Marketing Director
Business Affairs
Sound Design
Post Production
Director of Photography
Direction
Production House
Production Management
Digital Production Partner
account director
Print Producer
Executive Creative Director
Art-buying director
Producer
Executive producer
Head of Production
digital Strategy
Photography production
Designer
Copywriter
Art Director
Creative Director
Editor

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