|Title||The new 2013 Ram 1500 Launch|
|Agency||SapientRazorfish North America|
|Campaign||The new 2013 Ram 1500 Launch|
|Date of First Broadcast/Publication|
|Story||The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest.|
|Media Type||Case Study|
|Creative Director||Alan Pafenbach|
|Creative Operations||Andrew Zuehlk|
|Associate Creative Director||Pete Valle|
|Project Manager||Logan Benson|
|Project Manager||Nathaniel Bennett|
|Account Executive||Gina Lovisa|
|Account Executive||Nakia Reeves|
|Quality Assurance||Ramanakumar Chilla|
|Associate Creative Director||Giancarlo Pisani|
|User Experience Designer||Kunal Bhatia|
|User Experience Designer||Enoila Oluwule|
|Art Director||Jim Ballard|
|Business Consultant||Jess Harper|
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