|Title||Bertucci’s Brand Relaunch Campaign|
|Agency||SapientRazorfish North America|
|Campaign||Bertucci’s Brand Relaunch Campaign|
|Date of First Broadcast/Publication|
|Business Sector||Restaurants & Fast Food|
|Story||Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work.|
|Creative Director||Alan Pafenbach|
|Sr Art Director||Carlos Noel Perez|
|Sr Art Director||Micah Whitson|
|Sr Art Director||Matt McGowan|
|Associate Creative Director||Pete Louison|
|Art Director||Michelle Melino|
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