Title | Bertucci’s Brand Relaunch Campaign |
Agency | Publicis Sapient |
Campaign | Bertucci’s Brand Relaunch Campaign |
Advertiser | Bertucci’s |
Brand | Bertucci’s |
Date of First Broadcast/Publication | 2012 / 4 |
Business Sector | Restaurants & Fast Food |
Story | Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work. |
Media Type | Digital |
Length | |
More Information | www.bertuccis.com/welcome |
Creative Director | Alan Pafenbach |
Sr Art Director | Carlos Noel Perez |
Sr Art Director | Micah Whitson |
Sr Art Director | Matt McGowan |
Associate Creative Director | Pete Louison |
Copywriter | Adam Cote |
Art Director | Michelle Melino |
Designer | Kirsten Mohr |