Kirsten Mohr
Boston, United States
TitleBertucci’s Brand Relaunch Campaign
Campaign Bertucci’s Brand Relaunch Campaign
Advertiser Bertucci’s
Brand Bertucci’s
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story Sapient is responsible for the re-launch of the Bertucci’s brand with the roll-out of a multichannel marketing campaign that speaks to a new Millennial target audience without alienating Bertucci’s core customer. Broadcast, print, radio, out of home, menu redesign, in-store collateral, web redesign, web content, online advertising, social media support, mobile applications, media buying, placement services will make up the body of work.  
Media Type Digital
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Creative Director
Sr Art Director
Sr Art Director
Sr Art Director
Associate Creative Director
Art Director

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