Juliana Paracencio
Executive Creative Director at Publicis
Madrid, Spain
Campaign Courage
Advertiser Unilever
Brand Dove
Date of First Broadcast/Publication
Business Sector Hygiene & Personal Care Products
Story Dove have always believed that beauty is not defined by shape, size or colour, but by feeling the best version of yourself - authentic, unique, real and true. The latest global campaign from the brand reminds us that there is no greater expression of beauty than the qualities of compassion and courage by paying tribute to the heroic front-line healthcare workers around the world fighting Covid 19 who have captured the hearts and affections of billions in recent weeks. The film, from Ogilvy’s teams in London and Toronto, was turned around in days by Ogilvy's teams in London and Toronto. To collect the images, the agency approached real doctors and nurses they found on sites such as Instagram and asked for permission to use their photos. Launched in Canada and the US this week, it is due to roll out across the world over the next few days.
Media Type Web Film
Global Executive Creative Director
Chief Creative Officer
Creative Director
Creative Director
Associate Creative Director
Chief Strategy Officer
Managing Director/Partner
Managing Director/Partner
Account Coordinator
Head of Project Management
Agency Producer
Agency Producer
Head of Production
Print Producer
Editorial Assistant
Music Composer
Executive Vice President
Marketing Manager
Brand Manager
Global Executive Creative Director
Chief Creative Officer
Art Director
Managing Director
Account Director
Agency Producer
Executive Producer

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