Catherine Kelly
Director of Account Management at Target Marketing & Communications
St. John's, Canada
Campaign Find Yourself
Advertiser Newfoundland and Labrador Tourism
Brand Newfoundland and Labrador Tourism
Business Sector Transport, Travel and Tourism
Tagline Get lost in Conversation
Story The language of Newfoundland and Labrador is the Candian province’s most charming and irresistible quality. A fascinating mosaic of words, phrases, and accents make our speech as colourful as the land where it is spoken – more dialiects of English than anywhere in the world.
The visual story is a delightful journey of a conversation – one that includes local people from all walks of life: some speaking to camera, some having a one-on-one conversation, and some featuring a whole group of people.
There are several examples of older generations passing down traditions and knowledge to younger generations of Newfoundlanders and Labradorians. This is reflective of how our hundreds of dialects are preserved and still spoken today.
The story plays against the musical backdrop of lilting – a form of traditional Celtic singing that is still practiced in Newfoundland and Labrador.  
The spontaneity and friendliness of the people here means that a simple nod, wink, or smile can no doubt turn into something truly special. 
Media Type Television
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Creative Director
Art Director
Group Creative Director
Agency Producer
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Account Director
Account Director


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