| Title | Changed |
| Agency | Campbell Ewald Los Angeles |
| Campaign | Happy Weigh |
| Advertiser | Atkins Nutritionals |
| Brand | Atkins Nutritionals |
| Date of First Broadcast/Publication | 2016 |
| Business Sector | Others |
| Philosophy | Clearing up misconceptions about the Atkins brand, in “Changed” Alyssa reveals how the low-carb program has evolved, and how Atkins has also changed her. |
| Media Type | Television |
| Length | |
| More Information | atkins.com |
| Audio Mix | Sonic Union |
| Creative Director | Bernie Hogya |
| Creative Director | Ron Wachino |
| Project Manager | Michael Schlachter |
| Copywriter | Ron Wachino |
| Producer | Matt Joyner |
| Account Director | Jonathan Lange |
| Account Supervisor | Aneika Fermin |
| Assistant Account Executive | Tamara Chassagne |
| Head Of Planning | Marcia Lorente |
| Strategic Planner | Nushien Fateh |
| Photographer | Sara Marandi |
| Production Company | Believe Media |
| Director | Sara Marandi |
| Director of Photography (DOP) | David Lanzenberg |
| Executive Producer | Jannie McInnes |
| Line Producer | Marc Benardout |
| Editing House | Union Editorial LA / Beast LA |
| Editor | Laura Milstein |
| Producer | Susan Motamed |
| Mixer | Steve Rosen |
More Work
SEE ALLHappy
- BRAND:
- Atkins Nutritionals
- AGENCY:
- Campbell Ewald Los Angeles
Overjoyed
- BRAND:
- Atkins Nutritionals
- AGENCY:
- Campbell Ewald Los Angeles
Forever Downy
- BRAND:
- Downy
- AGENCY:
- Grey New York
Easy Breezy Better/Nails
- BRAND:
- CoverGirl
- AGENCY:
- Grey New York
New COVERGIRLS NERVO: Why They Rock
- BRAND:
- CoverGirl
- AGENCY:
- Grey New York