Story | Dating back to the film “Miracle on 34th Street” in 1955, Macy’s has been synonymous with the holiday season. The task was to reinforce this connection, while also showing how the perfect gift can bring families and loved ones together. So the agency created a story about a mother who is as far away from her loved ones as possible: in outer space. The spot launched on television and online, with the release coinciding with the start of the holiday season and the annual Macy’s Thanksgiving Day Parade. |