Massimo Caiati
Copywriter at Saatchi & Saatchi Geneva
Carouge, Switzerland
TitleThe Game
Agency
Campaign The Game
Advertiser Novartis Consumer Health, Inc.
Brand Voltarol / Voltaren
Date of First Broadcast/Publication 2013 / 1
Business Sector OTC Medicines (Pain Relievers, Cold & Flu, ...)
Tagline The Joy of Movement
Media Type Television & Cinema
Length
Market Switzerland
Creative / Art Direction
Copywriter
Creative Director
Creative Director
Art Director
Copywriter

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