Fernando Ribeiro
Head of Strategy at GUT
São Paulo, Brazil
TitleSupermarket vs Uber
Agency
Campaign SUPERMARKET VS UBER
Advertiser Uber
Brand Uber
PostedJuly 2017
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Philosophy Uber has rolled out the second phase of its ‘Where to?’ campaign with a creative recruitment push highlighting the shift-free benefits of becoming a driver. Uber’s in-house creative team again teamed up with BBH to produce two videos contrasting what it’s like working in a supermarket and a supermarket respectively to the life of a driver for the tech firm.
Media Type Web Film
Length
Sound
Production (Agency)
Editing Company
Director of Marketing
Brand Director
Campaign Manager
Creative Director
Creative Manager
Creative Manager
Business Leader
Account Director
Strategy Director
Strategist
Account Manager
Producer
Assistant Producer
Director
Executive Producer
Producer
Director
Grade
Grade
Post Production
Editor

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