Fernando Ribeiro
Head of Strategy at GUT
São Paulo, Brazil
TitleBurn Out
Agency
Campaign Axe Music + Martin Garrix
Advertiser Unilever
Brand Axe Music
Date of First Broadcast/Publication
Business Sector Toiletries
Story This music video promotes a partnership between Axe and Dutch DJ/producer Martin Garrix, as well as a special edition body spray. In a late-night laundromat, a quirky guy tries to impress a girl. After a spritz of body spray, the drum of a washing machine opens into a gorgeous fantasy land. From Tokyo to the jungle and a museum at night, the hero pursues the girl of his dreams. Eventually, they return to the laundromat, where it's as if nothing has happened. Luckily Garrix himself is on hand to encourage the hero to try again.
Media Type Music Video
Length
Soundtrack Burn Out
Music
Music
Director
Production Company
Singer
Creative Director
Creative Director
Designer
Strategy Director
Brand Director
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Group Brand Director
Business Manager
Brand Manager
Copywriter
Brand Coordinator
Strategist
Director of Photography (DOP)
Producer
Editor
VFX Artist
VFX Producer
VFX Producer
Photographer
Retoucher

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