Ariel Grunkraut
Client's Vice President of Marketing and Sales at Burger King
São Paulo, Brazil
TitleBK Injuries 3
Agency
Campaign BK Injuries
Advertiser Burger King
Brand Burger King BK
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Philosophy Burger King rolls out a new print media campaign with the tag "We warned you it was big." In its signature tongue-in-cheek tone, the brand pokes fun at the exaggerated size of some of their own sandwiches such as Mega Stacker and Whopper, showing in video x-ray images of the faces of some real customers that had trouble taking such wide bite. The campaign is a DAVID SP creation.
Media Type Print
Managing Director
Creative VP
Creative Director
Copywriter
Copywriter
Art Director
Account
Account
Account
Account
Planning
Planning
Planning
Media
Media
Media
Media
Media
Estudio
Executive Producer
Client Approval
Client Approval
Client Approval
Client Approval
Client Approval

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