Dustin Duke
Executive Creative Director at Havas New York
New York, United States
TitlePolar Bears
Agency
Campaign Polar Bears
Advertiser Ad Council
Brand Environmental Defense Fund
PostedJune 2009
Business Sector Environmental & Animal Issues
Tagline Help save the planet. Ride don't drive
Philosophy Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street art—made of recyclable plastic bags—with a relevant, global cause.
Problem Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.
Media Type Web Film
Length
Group Creative Director
Group Creative Director
Copywriter
Art Director
Executive Agency Producer
Agency Producer
Director
Production Company Producer
Editor
Editing Company
Worldwide Chief Creative Officer

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