|Brand||Environmental Defense Fund|
|Business Sector||Environmental & Animal Issues|
|Tagline||Help save the planet. Ride don't drive|
|Philosophy||Together with the AdCouncil, we urged people to take advantage of mass transit instead of just hopping in a cab. This emotional PSA marries New York street artmade of recyclable plastic bagswith a relevant, global cause.|
|Problem||Everyone is talking about global warming. But no one stops to think about the ordinary, everyday things they can do to prevent it.|
|Media Type||Web Film|
|Group Creative Director||Terry Finley|
|Group Creative Director||Chris Mitton|
|Art Director||Dustin Duke|
|Executive Agency Producer||Patti McConnell|
|Agency Producer||Carrie Simon|
|Production Company Producer||John Messner|
|Editing Company||Lost Planet|
|Worldwide Chief Creative Officer||Tham Khai Meng|
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